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I’m positive you’ve done the same thing as me. Wondered about
what exactly it is that separates those who we deem to be
“successful” (and look up to), from those who are not.

Talent, ambition, vision, sacrifice, stick-to-itiveness and
resilience are all major qualities I’m sure you’d agree, but
I’ve simply lost count of TOO many absolutely brilliant,
creative and serious entrepreneurs who are still wallowing in
the mediocrity they sought for so long to rise above. In most
cases, it’s heartbreaking.

It really got me thinking about what could possibly be the ONE
defining trait or quality of those we admire in our quest to
be successful. Here’s one conclusion I came to.

I’ve never met an individual who I considered to be truly
successful on the personal and business level who wasn’t
filled with good feelings about themselves! The kind of people
who can look in the mirror and say “I like you a lot”! More
than that, they can exclaim “I love you”!

Sound corny? If you think so, consider this question before
you click on to something else:

In business, how could you possibly feel good about what you
are doing if you didn’t feel good about the person doing it?

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Yes, I’m talking about the psycho-cliche of self-esteem. The
kind we hear about every day on talk shows, read about in
countless self-help and parenting books, and, gratefully see
becoming a long-overdue part of the education system in our
schools. Feeling not only good, but great about oneself is
arguably the most important success-building characteristic a
person can possess!

Think about this. Most of us were NOT raised when the concept
of self-esteem was a part of our “fibre”, as it is now. Some
of us may have been fortunate to have come from families that
fortified the fact that “I am good”, “I am special” and “I
like and love ME!” However, most of us were nutured without
learning, and having instilled deep within us, the belief that
“I deserve all the good things in the world I desire”. That
built-in sense of confidence allows us to grow (and keep
growing) in order to be able to have ALL the blessings that
life is just waiting to bestow upon us. In other words,
SUCCESS!

I thoroughly enjoyed studying world religions in my last year
of high school, when it became very clear to me that every
“faith” has the concept of self-esteem as a cornerstone of
it’s beliefs. The Bible has as one of it’s injunctions:
“Love Thy Neighbor as Thyself”.

But doesn’t this beg the question, “How could you Love Your
Neighbor, or anything else for that matter, if You CAN’T Love
Yourself?” An unfortunate reality that translates into
business ie: “If you are not able to love and respect
yourself, then how can you expect others to even just respect
(and trust) you?” And isn’t respect and trust a cornerstone of
successful businesses and entrepreneurs?

I’ve gone so far as to state the following in the new (print)
book I am writing:
“Selfishness is putting the needs of others ahead of your
needs. Since when can you give your best to others when you
own needs go unattended?”

Something else. The ONLY successful joint ventures I have ever
experienced have been with entrepreneurs that were “full of
self-confidence”, possessing a very high level of self-esteem.
Conversely, any time I partnered with someone who was either
“full of themselves” (usually a by-product of low self-esteem)
or simply had precious little self-esteem in their tank, the
bottom fell out!

And that’s what I’ve always likened self-esteem to -
the gasoline tank on a car. Everyone has a self-esteem tank
and it’s either full or empty or somewhere in between. But you
know what? It’s perfectly ok to get low on fuel. We all do at
times, but truly successful people know how to “fill ‘er up”
again, and pretty quickly. All I know is that during those
periods of time in my life when it appeared I was stonewalled
or even going backwards, my self-esteem was suffering!

Today, I enjoy amazing friendships and partnerships with many
successful people. To a person, each is brimming with self-
confidence and a deep seated belief in themselves and what
they are doing. They are fun to deal with too! The kind of
individuals when setbacks, even those of the worst kind where
self-esteem can take a real blow, are not only overcome, but
used as “fuel” to pole vault them ahead on their path to even
greater success.

And you know what else? Among the most outstanding of these
people work tirelessly on projects that have nothing to do
with making money for themselves but rather helping people in
need! That’s right, community service projects. Self-esteem
AND selflessness in the success formula? You bet!

Here’s a paragraph, again from my (pending) new book, about
how I believe we move forward in life towards success, with
self-esteem in tow:

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“It takes many inches to make a mile. We can only move by
inches, one inch at a time. It’s when we look miles ahead and
wonder “how are we going to get so far?” that we fail to move
forward at all. The paradox is that we can choose to live life
“in the rear view mirror” and remain so far back that moving
forward, even an inch, is most difficult. Most important,
we must always keep in mind that anytime we suffer a setback
while moving forward, it will always be just a matter of
inches, and not miles.”

I want to close this article with a challenge for you. I dare
you to stand in front of the mirror right now, and every day
from this moment forward, and say to yourself, “I like you,
and I love you”!

The moment you truly begin believing it is the moment that the
success you crave will start coming your way!!

2001 Rick Beneteau

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World On IP Community versus Telecoms’ Monopoly

 by: Patrizia Demaria

World on IP community versus the TELECOMS’ monopoly or a dream of a visionary

Why VOIP will grow over the usual telephony

Without qualification, if one had to choose between usual telephone lines or IP telephony for carrying the voice, the first would be a better fit for the needs of voice communications. Also, IP telephony is generally subject to transmission delays.

Voice communications is highly sensitive to delays or irregularities in the transmission of voice signal components.

Even when transmitted in digital form, not only must the transmission delay be small (so as to be imperceptible to the listener), but also the time between the arrival of digital signal samples at the receiving end of a transmission must be at regular intervals. Any significant form of delay, whether delay of all samples or one sample relative to the other, can significantly degrade the quality of the voice signal recreated at the far end of the transmission.

Besides, Ip telephony during network congestion is subject to the loss of “packets” and with them part of the words of a conversation.

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In the usual telephone lines, this doesn’t occure, because new calls are blocked from entering the network and there is no network congestion.

Why so much activity was spent in the last few years to overcome these problems?

Now, we are definetly able to offer a very good and reliable VOIP , with phones that can be used also on a Modem or ISDN connection. ( very attractive for the countries that are mostly penalized with high cost of telephone charges: India, Africa and rural zones in general.) A high compression and a new algorithm for it will allow the transmission of voice without any delay, the priority given to the voice packets will kill the congestion, all this resulting in a gorgeous quality of voice.

Although voice communications continues to dominate the market today, this will ultimately change as data communications grows at 100% per year, ( in Italy last year we had a 250% growth of DSL lines and they say next year will even be better) while voice only increases by 8 to 10% per year. Thus, the doubling of the existing lines ( creation of voice over IP world ) only makes sense in the case the data customers want to use the data line for voice communications as well. For example, a multi-location user that uses a commercial data network service to connect those customer locations might want to cut down expenses by using that same network for voice communications, as well. It has been estimated that companies can lower their communications costs by as much as 80% by placing their voice traffic through the unused space in their data networks .

How we plan to compete with the giant Telecoms of today

Entering the market against the Telecoms is downright dangerous and potentially fatal in today’s capital environment. The net revenue derived from investment should be small relatively to the size of the investment. A single large business may generate many thousands of dollars per month in revenues for an investor , while a big residential consumers investment would generate very little revenue compared to the infrastructures required.

That considered, it should not surprise us if firms try and serve large businesses rather than residential customers.

If competition is less likely when the revenue is small relative to the size of the investment, there are three ways to increase competition in a market:

a) increase revenue

b) reduce the investment required

c) do both.

What has all this to do with being a Utopistic dreamer or visionary as many defined me while I explained my project?

I have an exciting project, which, if succesfull, will allow all the people who own a DSL line to be able to call the world with a portable IP phone. I will try to explain it as much as possible ( you can also see my web pages at http://www.worldonip.com/community. )

It is very simple.

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Instead of sharing the bandwidth to download illegal MP3 or movies, we share it to telephone for free.

You need to connect to your DSL line an Access Point, to place the antenna on a window. You do not even need to have the computer on 24 hours a day, just connecting the access point. You will create a ” Hot Spot” that every other member of the community will be able to use. You will then need a (real) portable IP phone, you will connect to the Net either through your own Hot Spot or through the hot spot of any other member, wherever you will be ( all the continents will have people sharing hot spots. )

A call with our device consumes maximum 20 k, thanks to to high compression of the voice and the quality is absolutely gorgeous.

Our telephone will have a price around 200 - 250 US dollars. An access point costs not more than 100 US dollars. The value of the investment highly overcomes the amount.

Imagine, being able to call for free for the rest of your life!!! And imagine what kind of doors opens a connection like that!

Going back to the market competition.

In my particular case

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a) Increase the revenue. Every member would have enormous revenues under the voice” Free call wherever he wants”.

b) Reduce the investment. Being a shared investment, every member will invest in the enterprise the cost of an Access point ( around $100 or even less). Considering that in the beginning we will have members who already have a DSL line with a flat rate, and already use it for other purposes, also the cost of running the system and relative bandwidth will amount to almost zero. The cost of the phone is irrilevant compared to the benefit of having FREE CALLS.

Not only does the Community reduce the investment required to provide a competitive service to almost ZERO, it also significantly reduces the risk involved in funding a telecom start-up venture. The Community allows an entrant to begin a new service at minimal sunk capital cost.

Further, once a critical mass of customers is signed up on the Community, it becomes far more cost effective for the entrant to build a new ” Hot Spot”.

To the unskilled eye, it appears as if the competition envisioned by the authors of the Telecommunications Act of 1996 for residential and small business markets was not much more than a dream - an unrealized and unrealizable nirvana.

The project of the Community is making that dream a reality and offers the potential for building a really strong TELECOM able to compete against the World Telecoms’ monopoly.

Our model is easy to realize ( because the infrastructure already exists), brings enormous revenues to the members of the Community and the investment is really minimal.

Without considering the NON-Polluting system that will be created in competition to a Highly polluting system existing.

World on Ip community versus Telecoms’ monopoly. A real challenge?

Patrizia Demaria

About The Author Patrizia is an italian pharmacyst, fond of Internet and Internet related subjects. She is also an e-books publisher with a website of more than 700 free classic literature e-books in English, French, Italian, German http://www.easymediabroadcast.com all personally published by her. Her english is not always perfect, but the temperament and passion with which she espouse a cause overcome her (eventual) mistakes. Lately all her efforts are devolved to the creation of the World on IP community. http://www.worldonip.com/community patrizia@worldonip.com

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Dascal & Associates
Case Study
Brand-Aid: Building A Macro Case For Micro-Sites

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HISTORY
d/a interactive is the new media division of Dascal & Associates, a cross media company providing integrated strategic marketing, graphic design and new media services. d/a interactive has worked with many multi-national companies to help them leverage their brands online. Understanding that the internet provides much more than a supportive role in a marketing strategy, d/a interactive has been working with top-tier brands in the development of micro-sites to help launch new products into the marketplace. Most recently, d/a interactive was retained by Johnson & Johnson to create a micro-site surrounding the Canadian product launch of Band-Aid Brand Liquid Bandage.

Johnson & Johnson is the leader in the adhesive brand category. The Band-Aid brand continuously brings innovation to the marketplace. In February 2003, Band-Aid once again revolutionized the adhesive bandage category with a liquid bandage. Band-Aid Brand Liquid Bandage promotes fast healing on contact by forming an invisible, flexible and one hundred percent waterproof seal that is breathable and stays on hard to cover affected areas.

CHALLENGE
Creation of a consumer-centric micro-site
Creation of Content Management System (CMS) technology that allows Johnson & Johnson to edit certain aspects of the site
The longstanding Band-Aid brand has a traditional integrity. The look and feel needed to be upheld in the online environment
Needed to provide Johnson & Johnson with statistical information about traffic and usage of the micro-site

“We were looking to use the micro-site to create excitement,” says Morris Dascal, President of d/a interactive, on their mandate from Johnson & Johnson. “Micro-sites are a relatively new way for companies to launch a product without revamping their entire website and also a great way to isolate a user and maintain their attention on one product.”

“In addition,” says Dascal, “we were using a non-traditional buzz for a new and non-traditional product. The new Band-Aid Brand Liquid Bandage is a more expensive product, and Johnson and Johnson was looking at integrating an online marketing campaign that included email marketing, banners and this micro-site in conjunction with offline marketing and public relations initiatives. We needed to build a site that was brand specific.”

IMPLEMENTATION/INTEGRATION
d/a interactive set-up a distinct website and URL for Band-Aid Brand Liquid Bandage at www.band-aid.ca.
The core design component was to maintain the color, consistency, visuals and images typically associated with the Band-Aid brand.

After storyboarding the concept for this micro-site and the virtual demonstration (which would enable consumers to see how the product works from the comfort of their own home), d/a interactive designed, produced and implemented the site. All visuals, content and promotional areas were presented and approved in conjunction with Johnson & Johnson to ensure that the online promotion matched their offline strategy.

“There were three main areas that we focused on to implement and integrate this micro-site,” says Dascal. “First, we had to ensure that the front-end was visually appealing, matched the Band-Aid brand in terms of integrity and was easy to use and navigate. Second, we implemented a Content Management System (CMS) in the back-end, so the staff at Johnson & Johnson could have access to certain content areas for updating and editing purposes. Finally, we needed to focus on the calls to action and promotions that would drive this micro-site to be a successful part of the Band-Aid Brand Liquid Bandage launch in Canada.”

SOLUTION
With the launch of the Band-Aid Brand Liquid Bandage Micro-Site, d/a Interactive:
Created a micro-site that was robust in terms of design, functionality and usability
Spoke directly to consumers and informed them through a virtual demonstration, promotions and online couponing
Deployed an online marketing campaign using existing and targeted consumer portals to send emails regarding the launch (sites included Reader s Digest and Chatelaine Magazine)
Catered to the mass market, including everyone from parents to retailers
Developed and deployed a thematic promotion that involved a grand prize trip for a culinary experience in Provence, France
Executed the value of Band-Aid Brand Liquid Bandage as being worth the cost of the product
Positioned of Band-Aid Brand Liquid Bandage as a “hot ticket”
Deployed a viral coupon component where users could “pass on the savings” via a send-to-a-friend function to try Band-Aid Brand Liquid Bandage
Created the “Ask Band-Aid” area of the micro-site as a forum to position Band-Aid as experts in care, sanitation and recovery from the cuts and bumps from daily life

“Putting the pieces together to create a viable solution for Band-Aid was based around our vision of using their product launch marketing strategy integrated with this stand alone micro-site to build brand equity and create product visibility,” says Dascal.

“The results we anticipated after creating the site were strong micro-site traffic urging consumers to go out and purchase the product at the retail level.”

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CONCLUSION
“The use of micro-sites for the launch of any brand or service is innovative,” insists Dascal. “Band-Aid managed to keep marketing dollars relatively low with the ability to reach a large crowd. We re seeing many companies, from small to large, using the internet from the initial strategic planning phase as a core element to their integrated marketing programs. Companies that focus on strong branding understand how much technology and tools like a micro-site allows them to keep budgets pragmatic with high-end results.”

Dascal continues: “Consumers were able to educate themselves regarding the unique product benefits of Band-Aid Brand Liquid Bandage which led to general trials and, hopefully, repeat purchases. The micro-site also enabled Johnson & Johnson to gather consumer information through the online promotions and offer an accessible channel for Band-Aid to speak directly with their consumers.”

“The success of the Band-Aid Brand Liquid Bandage micro-site was, in large part, due to Johnson & Johnson s dedication to ensuring a successful campaign,” says Dascal. “This included excellent lines of communications between d/a interactive and Johnson & Johnson, a strong working relationship with the entire team that was involved in this launch, and everyone s enthusiasm to use contests and promotions coupled with strong and relevant content to make the micro-site have inherent value.”

FUTURE
“We are now in discussions with Johnson & Johnson about building a full-fledged Band-Aid product information website that will reflect their brand and entire line of products,” concludes Dascal.

“We re also seeing a lot of other clients interested in building micro-sites for product launches and to test the waters of micros-sites prior to committing to a robust website.

The Band-Aid Brand Liquid Bandage micro-site proved that packaged goods companies can use the internet to establish their brand both online and offline. We re seeing clients from all sectors of industry now looking at micro-sites to deliver precise, informative and influential information coupled with intelligent calls to action and incentives.”

ABOUT D/A INTERACTIVE
Formed in 1996, d/a interactive is the new media arm of Dascal & Associates. Dascal & Associates is an integrated marketing, design and new media agency delivering solutions that drive business through effective and creative communications. With offices in Canada and the United States, the company has successfully produced off-line and online marketing strategies for companies and brands like Gillette, Johnson & Johnson, Keri Lotion, Kodiak and many others. Dascal & Associates has extensive knowledge in product launches, business-to-business communications, merchandising, point-of-purchase and promotional campaigns. Through extensive work in health and beauty care, consumer packaged goods, biomedical, personal diagnostics, industrial and the fashion and apparel industry, please contact us to see how we can help make your next marketing campaign a success.

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About the Author

Mitch Joel is a Montreal-based freelance writer who published one of the first magazines to go online in 1994. Joel is co-owner of Twist Image, a multimarketing studio that delivers design, content and technology to companies such as Bombardier Recreation, Ben & Jerry s and Sony Music Canada.

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Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web site. Does this sound familiar? If so, you may be making one of several common mistakes made by small business owners when they decide to turn to the web for more business. Here are five common mistakes that can hinder the marketing performance of your web site.

Failure to Measure Traffic
Every so often when I speak with someone who is dismayed at their web site s ability to generate revenue I am surprised when they tell me they don t know how many people visit their site each month, day, hour, etc. Measuring the traffic to and through your web site is critical for understanding the marketing prowess of your web design and the effectiveness of your advertising efforts.

If your web site enjoys lots of traffic, say over 1000 visitors a day, but generates one or two sales a month you can be pretty sure there is a deficiency in your web design. If you are not measuring traffic to your site you do not provide yourself an opportunity to identify and correct the problem. Your web design should lend itself to helping you get your visitors to take the action you want, buy something or provide you their valuable contact information.

On the other hand, if your web site generates a small amount of sales and you don t know that only fifty people are visiting your site each month you deny yourself the ability to realize that you have a fantastic web site and that marketing it better will lead to a significant increase in revenue.

If you are not measuring your web site s traffic you are missing opportunities to increase your ability to generate sales and be more successful. Two providers of web metrics are webtrends.com and webstat.com.

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Poor marketing message
Another reason web sites fail to sell is that they do not do a good job of delivering a compelling marketing message. Without an excellent marketing message you risk your visitors hopping off to another web site because they do not know that you have what they want or need.

One sign that you may have a less than stellar marketing message is that it does not speak directly to the consumers who become your clients. Your marketing message should identify exactly whom you help. If you help more than one population you can easily cater your marketing message by changing just a word or two. Be sure your marketing message clearly indicates whom you help and you will notice an improvement in you sales success.

Another sign that your marketing message is not hitting a homerun is that it does not clearly demonstrate that you provide what your customers seek. If you sell handbags and your marketing message is glamour can be yours then you are missing the boat as this marketing message fails to indicate at all that you sell handbags.

To correct a dysfunctional marketing message make sure it clearly identifies your target market and the results they seek. Once you have a great marketing message you can use it in your web site and your other marketing material as well.

Don t See Big Picture
Another common shortcoming of small business web sites is that many fail to realize a fundamental marketing concept: most consumers who make a decision to buy something make the decision to do so after 6 - 8 contacts with some form of marketing for a particular product or service. Failing to realize and act upon this marketing fact will hinder your ability to grow your business.

The purpose of marketing is to establish your business in the marketplace so that consumers think of you when they are ready to act to fill a need or desire. By regularly getting your marketing message in front of your market you can help them associate what you do with what they need. You can also attract more clients by demonstrating your expertise to clients in your marketing material.

Poor design
Do visitors to your web site do what you want them to do? If they are not it may be the design of your web site that is preventing your visitors from taking the action you want them to take. The design of each of your web pages is instrumental in guiding the actions of your visitors.

So what constitutes good design? Good design stems from the skillful integration of graphical and textual layout, color, shape and choice and flow of content. If your site does not have the content your visitors seek you will strike out each time someone visits your page. If your web pages don t put what you want your visitors to see immediately in front of them you will miss opportunities to sell. If your choice of fonts and colors make your pages difficult to read your visitors will likely move along to another web site they can understand more easily.

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To identify if your web pages suffer from poor design ask yourself the following questions:
Does my text stand out over my background color?
Does the design of my site focus my visitor s attention where I want it?
Does my content give my users what they want?

If you answered No to any of the questions above you can improve your ability to get your users to do what you want by taking steps to correct anything that may be wrong.

Failure to Focus on Client Needs
When people visit your web site you want them to read through the content of your site. By doing so your visitors develop a sense of how your product or service can help them. If your copy doesn t focus on your clients needs and desires they will be off to another site in a blink.

If your visitors are quickly leaving your web site it may be because your copy does not focus on their needs. Here are some common mistakes to avoid:
Don t focus on the process or method you use to do your job
Don t focus on your existing clients
Don t focus on your experience
Don t focus on the quality of your product

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By making any of the above mistakes you detract attention from the reasons that are going to help your clients make the decision to buy from you. You may be very proud of your accomplishments, and you should be, but focusing on them does not address your clients’ needs and will do little to help you sell more effectively.

About the Author

The author, Jeremy Cohen, helps small business owners attract more clients, grow their businesses and be more successful with his marketing services and free marketing guide, “Jumpstart Marketing: More Prospects, Clients and Success.” Get the guide at:
www.bettermarketingresults.com

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If you have long dreamed of getting your piece of the Internet business pie but have held off due to fear, lack of skills, shortage of money, or any other reason under the sun, now is the time to get going. There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, the abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now. Let s take a look at why this is so.

First, overall use of the Internet continues to grow, not only in this country, but worldwide. Technology we may find confusing is taken for granted by our children, and even grandma and grandpa now get on line. Consumers across all demographics are shopping, and often buying, on the Internet. Statistics show growth rates in the number of Internet users at over 20 percent per year for the past ten years. Recent U.S. Department of Commerce statistics report on line consumer sales of $117 billion in2004, just 3.3 per cent of total U.S. retail sales of $3.6 trillion dollars. But, while total consumer sales grew by 6.8 percent in 2004, on line sales grew by 26 per cent. By all indications, this growth rate will continue to increase as the www generation becomes more comfortable with Internet buying due to improved customer service habits of on line vendors.

The second reason the time is ripe to get going with an Internet business is the maturity of the Internet. That is, businesses that survived the dot com bubble or have come on line after that time tend to be more stable than their predecessors. More traditional business models, focusing on customer service, advertising, and reliability have been incorporated into web business practices. Serious business people value a good Internet reputation. This benefits everyone working on line.

The third reason to get your Internet based business started now is the ease at which the average Joe can now create a web presence. From purchasing adomain name to creating an actual website, getting a business on line has never been easier. There are web hosting businesses that will take you step by step through the entire process for a very reasonable price. If you prefer to do it yourself , there are software programs available, such as Microsoft Front Page or Web Studio to guide you through setting up your website.

And lastly, this is the time to start on Internet business because right now this is one of the least expensive ways to have a business of your own. With the cost of setting up a traditional storefront business in the thousands of dollars, and considering that about half of new small businesses fail in the first five years, the thought of risking it all for a traditional business is only for the most hardy (or fool hardy, depending on how you look at it!). Franchises are somewhat safer, but not only can they also have huge startup costs, a significant portion of the business profits will be paid to the home office for the privilege of using their name, reputation and training.

Of course, once you decide to get your slice of the Internet pie, you still have to have a product to sell. And there are plenty of people who would like to offer their advice, often for a price. You see, that is what they do, make money from people who want to develop an Internet presence but haven t a clue what to do. That is their product. A little research will show that just about any and everything is sold on line these days. Find you niche and a little creative thought will lead you towards the path to success.

If after all your research you still want in this Internet thing, but don t feel comfortable going it alone, consider joining a reputable recurrent income organization. Such a company rewards you for providing word of mouth advertising for its goods and services. The best companies are those in which potential customers are referred to a website so they can become members, purchase goods or services and even start a business of their own if they so desire. You stay in touch and provide human contact, the relationship building. Find a company that supplies not only the products to sell and ships that product directly to consumers, but which provides a web site, training and support to guide you in building a successful business.

There are other reasons to own an Internet business, such as the tax advantages offered to small businesses that employees never get. But those are just the icing on the cake. Despite all the advantages, you have to be willing to work hard and make sacrifices to be successful. The old saying, You don t get something for nothing , still applies. It s not for everyone. If hard work doesn t appeal to you, plop yourself down on the couch, turn on your favorite show, open a bag of chips and just forget about it. But for those who seriously desire to develop a presence on the Internet, the time has never been better.

Summary
There are four reasons why the time is right to get going on line: general acceptance of the Internet, maturity of on line resources, an abundance of resources on which to build a business and the fact that anyone can afford to start an Internet business now.

About the Author

Karen Walker is a wellness consultant and author. She works from her home in western Montana. She and her husband, Lynn McCormick, maintain websites to help those whose lives have been upset by catastrophic health events.
www.newamericanfamily.com/perfect_business.htm

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Weird Ebay Sales: What Are People Trying To Sell Each Other?

 by: Jesse S. Somer

This article has an accompanying image that can be viewed at http://www.m6.net/articles/images/comic.gif

Recently I wrote an article entitled, ” Future Internet: Collaboration without loss of individuality: Example 1: Ebay”. Since then it has come to my attention that like all other areas of life the comedians and jokers have invaded and put their mark on this incredible new phenomenon. I am by no means against humour as I am a firm believer in the idea that laughter is the greatest medicine of all. If humanity just learned to laugh at ourselves a little bit more instead of taking everything in life so seriously, I think we could achieve both individual and social harmony much more quickly. There are several websites on the Internet already dedicated to weird things that have been offered and even bought on www.ebay.com. A few that I’ve seen are found at: http://www.whowouldbuythat.com/, http://www.weird-websites.com/WeirdEbay.htm and www.whattheheck.com/ebay/.

Certain eccentric as well as just plainly silly people have tried to sell anything from their own virginity (had to be a hoax) to the now infamous ‘ghost in a jar’. The ‘ghost in a jar’ sale was so popular that a whole slew of copycats have followed suit ranging from ‘ghost droppings’ to a ‘ghost in a bra’. The ‘What the heck’ site seems to have the most comprehensive list with items being categorised into: Fan favourites, People, Body parts and fluids, Animal Kingdom, Metaphysical Stuff, Face it you’re addicted to Ebay, Technology and accessories, Health and Beauty, Dirt, Water etc, Just plain evil, Gross, Weird inventions, and Stuff we’ve yet to categorise. One of my favourites is for the sale of Snow. Here’s what the seller had to say about the product:

“So far, we’ve got over a foot, and it’s still coming down. We really don’t need more than a few inches here, so we’re making the rest available to the highest bidder. Due to the perishable nature of snow, and because not even 4WD vehicles are having much luck on our local roads, the winning bidder must make arrangements for pickup. This snow doesn’t pack very well, so you’ll have to make your own packing arrangements as well. Note that I’m only offering the excess snow from our own property. If you need it, I may be able to arrange for you to get more. I’ll accept cash or money order for payment. If you clear a path from Interstate 40 to my house, I’ll discount your winning bid, charging only an amount equivalent to the Ebay fee for the closing bid. Take our snow, please…”

I also laughed when I saw that drug-free urine, raccoon’s penis bones, the Internet (someone bid 1 billion dollars-it’s real worth would be priceless), nine used toothbrushes, dirt from the US civil War, a UFO Finder, a Russian sub (a real one!) and Absolutely Nothing were on sale. Here’s what the seller said about the latter:

“ABSOLUTELY NOTHING for sale, zero, zilch, nada. NO RESERVE on this vastly under appreciated commodity. Why suffer the disappointment of shelling out big bucks on junk you don’t want, can’t afford, and don’t need, when, for a small fee, you can completely bypass the disappointment! You expect nothing, and that’s precisely what you will get. I’m hoping I can build up a regular clientele for absolutely nothing, because finding nothing is much easier to acquire than most of the other items I sell. And shipping costs are minimal, because, well, nothing weighs nothing. And it’s very cheap for me to buy, as it costs me nothing. So forget about those Beamers, those houses in the suburbs, those electronic gadgets, those fashionable clothes that are outdated before you leave the store; THEY won’t bring you happiness, NOTHING will! The ancient Chinese Sage advised us that less is more. Therefore, NOTHING is most. Here is your chance to FINALLY get exactly what you’ve always deserved! Bid with confidence, becauseI guarantee NOTHING! Aren’t you weary of everyone whining that they can’t find NOTHING to buy? Well, here it is, ladies and gentlemen, step right up and mail me your dollars, I have an unlimited supply of what you really need most in your life, but were never quite sure how to acquire it. You could pay hundreds, thousands, even tens of thousands of dollars for the same thing from any one of a hundred political organizations, religious groups, or federally mandated taxing organizations, and not get one single thing that I’m not providing for a nominal fee of a $1.00 bid. And don’t despair if you get sniped out at the last minute this week, I’ll have a fresh supply available next week as well. Item is guaranteed to be exactly as described. California residents please add 8.25% sales tax.”

Fine. As you’ve comprehended till this point, it means you are basically speculative in us civil war and history. Continue reading, there are other things to follow.

So, with every great step forward for humanity we have our tricksters helping us along with their great powers of humour. With Ebay a new way of collaborative consumerism has entered the so-called ‘first world’ psyche. The question is: Where do we draw the line between supply and demand for what we need to have a sustainable existence, and buying for the sake of addiction to shopping? I recently heard of a new term coined Affluenza. It is the disease of always wanting more money and material objects even if it means having a lesser quality of life. Hey, someone has even sold the ‘Meaning of life’ on Ebay for a mere $3.26!

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About The Author Jesse S. Somer http://www.m6.net The readers are mealy-mouthed about the productiveness of this aesthetically written report as well. The material is meant to cater to those persons who were looking for us civil war. For certain it was unyielding in nature. You might be the finest reader to forward fair views on the report. Nerve yourself to finish and sense the contents of this write-up. Jesse S. Somer didn’t like it when he saw that a girl was selling her ‘booger’ over the Web. However, in this girl he sees the power of creative imagination that is furthering our species’ consciousness.

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Chances are if you surf the net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however the benefits you can reap in sales for your main product or service is worth the time and effort.

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What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let s face it; with all of the work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site s visitors. And as all good salespeople know, building a good rapport with your customer is key to making the sale.

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There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn t stop there. To get them to actually open it every time it lands their inbox and not hit the delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:

Take the time to include informative, interesting and entertaining content for your ezine. Give the reader a reason to want to read your newsletter and better yet, recommend it to others!

Reassure your readers. Always, always include a privacy statement and give them an opportunity to unsubscribe. Hopefully, if you provide relevant, original information you ll never have to worry about this; but doing so shows you care about your reader and that you produce quality material.

Once you decide to publish an ezine, be consistent about it. If you tell your readers it s a weekly publication, make sure it comes out weekly no matter what. Failing to abide by this rule tells your reader you re unreliable and untrustworthy.

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Finally, remember that although writing and publishing an ezine is a fantastic Internet marketing idea, it is also a chance for you to have some fun and really expand your skills. Be creative and have fun!

About the Author

Jack Elmy’s web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com
You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

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